The brief for this title preferred a solution through typography alone. We eventually decided upon a bold play of letters, intended to hint at as a metaphor for disruption, and also to stand out visually amongst bookshelves. The book is written by K Ganesh, one of the promoters of BigBasket, who believes that traditional business models and strategies that may have worked in the past are no longer as effective, and new technologies and emerging trends disrupting the industry is the new norm.
This work was commissioned by Penguin Random House India.
