Levi Strauss & Co India commissioned us to design the story tag and its presentation for their collaboration with the Indian designer Tarun Tahiliani. Our proposal, inspired by Tarun Tahiliani's work and bent towards luxurious material, broke the idea of a typical paper tag with printed information. Instead, we chose to screen print directly onto satin and use the fabric as the story tag. Other print collaterals such as invites and press kits used imagery of precious jewels, shot in extreme closeup.
