Donuts, a brand of Arvind Fashions, retailing kidswear in their own multibrand shop-in-shop megastores called Megamart, asked us to design the retail environment graphics to complement their brand identity, the garments, the Megamart brand language, and most importantly to appeal to the target consumer - children and their parents. We chose to work minimally with elements from the brand identity itself, resulting in a cheerful space welcomed by sales staff as well as buyers.
