CAUR is a brand by Loco Design India that is a manifestation of the company's larger outlook towards conserving - be it material waste, culture, traditions and even ways of living and being. Reflecting on these, the brand CAUR Excessories utilises material waste from the parent company's industrial manufacturing units and creates jewellery from it. The name, logo and its colours had to reflect the character of a strong feminine force, yet touch upon the delicate nature of the product - wearable accessories. We went on to design the brand's first range of jewellery as well.
